The search engines are constantly changing their algorithms and ranking practices. In addition, the Pay Per Click and Pay for Position programs offered by the leading engines have clouded the waters, as searchers are sometimes unsure of the relevancy of the web sites presented to them.

Selecting the best keywords or phrases for your business model is not a cut-and-dried process. The tools we use allow us to investigate current searches for many words and phrases, and analyze frequency and relevancy. Then we recommend up to six for which we would optimize page(s) on your site, depending on your choice of the programs we offer. Hand submittal to the major engines and directories is included in our service.

We take into account those words or phrases for which you currently rank as well as previously unknown words or phrases discovered through our evaluative process. Both our Basic Home Page and Four Page + Home Page program includes a four month commitment on our part, working to enhance your position on top search engines for selected key phrases.

The process involves optimizing Meta tags, Title, Keyword and Description tags, links (internal and external) to high quality sites and hand submittal to the major search engines and critical directory sites. Many services offered via the Internet involve use of software-driven submittal programs - a very impersonal approach. We believe strongly in the value of personally submitting sites, which is a major differentiation between our service and those dealing in volume submittals.